Friday, March 30, 2007

Google and Pay Per Action Advertising

Have you heard the buzz? Google is adding pay per action to their advertising program AdWords. As the name implies, advertisers will now be able to create ad campaigns for which they will only have to pay when a user completes an activity which they specify (ie. making a purchase, completing a form, signing up for a newsletter, etc). Advertisers using this program will no longer have to worry about click fraud, and will have complete control over their advertising dollars.

As for publishers, we will have the option of displaying these ads on our sites. Similar to affiliate networks like shareasale.com, we'll be able to sort through the advertisers and select those that we'd like to promote.

Google has just begun beta testing the program. Read more about it here.

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